What does femininity mean to you?

Fierce.

Elegant.

Authentic.

I’ve always been fascinated with images of powerful female figures who seem to ooze confident, effortless swag.

Confidence is undeniable presence. That “thing” people notice.

When I personally think of a woman’s confidence, femininity also plays a part.

I’m not talking about the social constructs and restraints behind the idea of femininity. No one should define what it means to us. We define it for ourselves individually.

When clients bring up femininity and image, we talk about embracing the things that make us unique as women, and expressing it how we choose, that feels authentic to us.  Some clients struggle expressing their femininity.  Why?  They don’t want to seem “too sexy” or “not as smart” or as “powerful”, in a room full of men in a professional environment.

When it comes down to it, it’s about owning your image, and expressing who you are, in whatever form that may be. 

In honor of Women’s Month, I wanted to highlight female founder, Ava Ghiotti.  Ava is Founder and Creative Designer behind bespoke candles, Merchants of Beauty.

I found one of her candles in particular to be a beautiful expression of owning femininity, The LaDonna (the woman in Italian.)  Ava says “The mood of this candle connects me to my femininity and I find myself channel the confidence and inspiration from the era of Italian vintage actresses since I was a little girl.”

So here’s a little something for you.

Use code “Aliya 15” to get 15% off your purchase now through April 1st.  (As a disclaimer, I’m NOT a brand ambassador.)  I simply love supporting awesome female owned small businesses that I think this community would enjoy!

Regardless of where you find yourself within your own image in 2021 …

  • Trying to be more visible within your business, and wanting to SHOW UP how you want to be seen.

  • Getting rid of the old and welcoming the new.

  • Figuring out how to comfortably, yet stylishly accommodate the extra Covid 5 or 10.

I’m here to help!!

Until Next Time,

Aliya Thomas

Founder, Elevated Style By Aliya

Professional Personal Stylist | Wardrobe Consultant | Speaker

Lover of Travel & Wine

Wife & NYC Mom to 2 awesome boys (Chace & Colton)

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